On August 11, 2011, HTC and Beats by Dr. Dre announced their “more than” partnership to create superior mobile audio experiences for consumers. HTC bought a 50% stake in the company which was later on, in July 2012, diminished to 25% after Beats bought back half of it.
On August 19, 2013, we heard rumors that Beats might be considering buying back the rest (the remaining 25%), and, apparently, the rumors turned out to be true. $265 million is what Beats will pay to HTC for the remaining 25% and will put an end to the two-year partnership.
HTC phones equipped with Beats Audio technology — among which, the most iconic, the HTC One — were often times subject to mixed reviews and polarizing feedback as far as the audio quality is concerned. Some believed the extra audio decoding and software enhancements that go with it delivered a superior audio experience, while others dismissed it as an “EQ-only”-solution.