T-Mobile dropping BlackBerry from in-store retail selection

Did Thorsten Heins recently break a mirror? Is one of BlackBerry’s offices on top of an ancient Indian burial ground? Because the company sure seems to have been seeing some especially bad luck lately. Maybe the proposed sale isn’t technically bad luck, so long as it keeps the company going, but it’s not ideal, either. But then we also have that aborted cross-platform BBM launch, and today get news that T-Mobile is pulling all BlackBerry handsets from its retail stores.

Sure, T-Mobile will continue to sell BlackBerry phones like the Z10 and Q10 through its website, but removing the phones from the carrier’s brick-and-mortar stores may effectively kill casual sales to customers not already specifically looking to pick up a new BlackBerry.

To be fair, though, a lack of shoppers like that in the first place sounds like precisely why T-Mobile is even making this decision. It sees the majority of its BlackBerry sales come from business customers, and they’re not usually the type to head in-store for a phone purchase. By moving BlackBerry stock to direct ship fulfillment, T-Mobile hopes to make more efficient use of its inventory.

Source: Los Angeles Times

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About The Author

Stephen Schenck

Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!