Nokia exec’s comments raise questions about future of PureView name


Back before the Lumia 1020 launched, remember all the confusion surrounding the Nokia PureView name? From the 808 PureView, we associated it with that 41-megapixel sensor. But then we had the Lumia 920 show up, with an entirely different camera than the 808, yet still rocking that PureView name. What, exactly, did PureView mean anymore? Maybe we’re reading too much into this, but a recent interview with Nokia VP Samuli Hänninen has us wondering if Nokia (or Microsoft, following its acquisition) might be rethinking its use of the PureView designation on phones.

When asked about the future of PureView, Hänninen responds, “PureView stands for the best imaging experiences on our devices and we will continue to innovate in this area. The Nokia Lumia 720 was a great example of us bringing a stunning camera to market with our widest aperture to date, but it didn’t carry the PureView name. The most important thing is what we do, not what it is called, although we like PureView a lot.

That touches on some of our confusion surrounding the PureView name – sure, it means “great cameras,” but when so many Lumia models have hardware of that level, where do you draw the line between what’s PureView and what’s not?

At the least, this lets us know that Nokia is aware of the potential for inconsistencies here. So what does it do about this? Should all Lumias be considered “PureView” models? We’re not sure where it might be thinking of going from here, but we wouldn’t be surprised to learn of changes to how the PureView name is used in future devices.

Source: Nokia
Via: Mobile Syrup

Share This Post
What's your reaction?
Love It
Like It
Want It
Had It
Hated It
About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!