Nokia exec’s comments raise questions about future of PureView name
Back before the Lumia 1020 launched, remember all the confusion surrounding the Nokia PureView name? From the 808 PureView, we associated it with that 41-megapixel sensor. But then we had the Lumia 920 show up, with an entirely different camera than the 808, yet still rocking that PureView name. What, exactly, did PureView mean anymore? Maybe we’re reading too much into this, but a recent interview with Nokia VP Samuli Hänninen has us wondering if Nokia (or Microsoft, following its acquisition) might be rethinking its use of the PureView designation on phones.
When asked about the future of PureView, Hänninen responds, “PureView stands for the best imaging experiences on our devices and we will continue to innovate in this area. The Nokia Lumia 720 was a great example of us bringing a stunning camera to market with our widest aperture to date, but it didn’t carry the PureView name. The most important thing is what we do, not what it is called, although we like PureView a lot.”
That touches on some of our confusion surrounding the PureView name – sure, it means “great cameras,” but when so many Lumia models have hardware of that level, where do you draw the line between what’s PureView and what’s not?
At the least, this lets us know that Nokia is aware of the potential for inconsistencies here. So what does it do about this? Should all Lumias be considered “PureView” models? We’re not sure where it might be thinking of going from here, but we wouldn’t be surprised to learn of changes to how the PureView name is used in future devices.