Apple’s come a long way since the days of the iPhone 4: HSDPA has given rise to even higher-speed LTE, and storage options have left 8GB behind and expanded to include a new 64GB option. Our phones aren’t just pulling down data faster than before, but they’re able to store more of it, as well. As such, it only follows that Apple should make sure its own policies are in line with the realities of its phones’ technology, and as iOS 7 hits Apple hardware today, we’re learning that Apple’s raised its cut-off point for distribution of apps over cellular networks.
It used to be that apps over 50MB couldn’t be downloaded using your iPhone or iPad’s cellular data connection, and instead users were directed to wait for their downloads until they managed to connect to a WiFi network. Now, Apple’s gone ahead and doubled that limit, allowing distribution of apps up to 100MB in size OTA.
The biggest consequence of this is likely to be a new rush of apps filling that 50MB-100MB space, from developers previously endeavoring to keep their efforts under the 50MB barrier in order to ensure quick-and-easy distribution to users.
Source: 9to5 Mac