By Stephen Schenck | September 17, 2013 2:47 PM
Microsoft sure is acquiring Nokia’s Devices & Services divisions, but there are still plenty of details about this transaction, and what it means for both Lumia devices and Windows Phone in general, that aren’t yet clear. One big question we’ve had concerns the naming strategy of these devices going forward; would we still see the Nokia branding, or might the Microsoft Lumia line emerge? Certainly, we’ve heard Steve Ballmer singing the praises of brevity. It’s far from a hard answer, but a Microsoft advertisement spotted running last week is certainly adding fuel to the fire, showing a Lumia 520 stripped of its Nokia branding.
The ad, running in a UK newspaper, aims to familiarize shoppers with the pending Microsoft-Nokia acquisition. The image it uses is by and large an official render of the 520 (one we used ourselves back in February), but with a few key changes.
The most obvious is probably the Nokia logo that’s been removed from just above the handset’s display. Beyond that, you might need to directly compare this to the original to spot what else Microsoft has changed: the apps depicted on the home screen to focus on Microsoft content. Note things like Internet Explorer and Skype moved to be given more prominence, and the absence of Nokia’s HERE Maps.
We know, this could be wholly innocent – just something a marketing guy cooked-up for this one ad. But that’s not going to keep us (and all you Lumia fans out there) from wondering if there still might be something worth reading in to this.