Is Samsung kidding itself with its Galaxy Gear sales goals?
The Galaxy Gear may not be the end-all, be-all smartwatch messiah that we were hoping for, but it does look to have some great integration with Samsung software, and we imagine that a wrist-mounted camera is going to be appealing to plenty of people. However, will the watch find acceptance at quite the level that Samsung’s hoping for? The company’s been talking a little about its sales goals, and we’re wondering if its not setting the bar just a smidge too high.
Samsung wants to see somewhere between 20 and 30% of new Galaxy Note 3 owners also take home a Galaxy Gear with them. While others have called this a conservative estimate, we’re not so sure; even with Samsung’s marketing muscle, asking shoppers to drop another $300 on a purchase after they’ve just paid that much (or more, without subsidies) on a Note 3 itself might be pushing its luck a little.
Then again, if Samsung gets a little more aggressive with Gear sales, quickly moving to reduce its price or offer bundle discounts, we might be rethinking things. Problem is, what we’ve seen so far – like Verizon offering the Note 3 together with the Galaxy Gear for $600 – still has the Gear at full price.
Maybe if the Galaxy Gear was a $100 accessory for the Note 3, Samsung could be seeing that 1-in-4 adoption it’s hoping for, but the way things are now, this one’s looking like a tough sell.