There’s no denying that Motorola and Google have nailed a unique product with the Moto X. It’s not only one of the few devices in the market to have internals that are capable of being permanently listening to your commands via voice, but it’s also the only smartphone in the world that will allow you to chose the color and trim that you want, if you’re on AT&T that is. Still, we’ve all been curious to see just how well the market has accepted this new concept and idea of how a smartphone should be sold, since innovation is never a clear sign of user adoption.
As it turns out, it seems that the device has been off to a rocky start, at least in Canada. Rogers began selling the device in limited quantities at a starting price of $189, but is now dropping the price to $169. Best Buy is apparently also dropping the price of the device to $149 as well. According to tipster @evleaks, this price will drop even further to just $99, though there are no specifics on carriers yet. Another interesting twist is that if you’re waiting for the device to ship with the wooden back that Motorola promised for Q4 of this year, some executives have now began dubbing this as a rumor, even though we already knew that the optional design would cost $50.
It’s hard to know if this is the result of Motorola’s exclusive deal to keep customization as an AT&T-only service for now, but a price drop is definitely not something that will allow Motorola to survive with the costs of assembling the phone in the US. Low demand is really the only explanation we have for this, and it’s quite sad considering the uniqueness of this phone.