Enterprise clients have long been BlackBerry’s strength. The company offers some fantastic tools for administrating devices, earning favor with IT professionals. However, all the other major smartphone players have been eying the enterprise market as well, and competition is now fiercer than ever. With the release of BlackBerry 10, will we see companies upgrade from their employees’ BBOS 7 devices to new BlackBerrys? One report suggests that it’s Windows Phone that may actually be stealing away many of these once-BlackBerry users.
Bear in mind, this isn’t the result of any market-wide formal survey, but a more casual check-in with a number of carriers in Australia. Telstra in particular was forthcoming with its BlackBerry 10 experience, and noted that mid-sized businesses with expiring BlackBerry contracts aren’t upgrading to BB10 models. And instead of Android or iOS, there’s been pronounced interest in moving such accounts to Windows Phone devices.
We recently mused about Microsoft’s efforts to further promote Windows Phone as an ideal platform for business interests, and it looks like something very well may be coming of that. We’ll be very interested to see what happens over the course of the next year or so, as more and more companies are given the opportunity to reevaluate their smartphone allegiances.