Will T-Mobile pass all Moto X sales responsibility to Google?
T-Mobile’s relationship with the new Moto X is positively nutty. The other carriers have been very direct with their plans: AT&T got it first (along with the custom option), Verizon’s now joined in with sales, and Sprint and US Cellular will follow along in due time. But T-Mobile’s role in all this has been ridiculously difficult to get a solid read on. Will T-Mobile actually be selling the phone? Are users going to have to buy it full-priced from Motorola itself? As we still try to work out what’s going on (while silently steaming over our inability to get a straight answer), a new leak suggests an unexpected wrinkle to the situation: maybe T-Mobile’s Moto X sales will go through the Google Play Store.
The internal screenshot clearly identifies the Moto X as having availability through “Google Play only.” We also see a note explaining that the phone “is sold by Google,” and advising employees to turn directly to Motorola for any exchanges.
That’s weird, but makes a degree of sense. After all, T-Mobile has said that the Moto X is joining its network this month, but AT&T still has the exclusive on custom Moto Maker handsets. It would be fantastically risky to direct curious shoppers to the Moto Maker site for their purchases, as they might end up falling in love with the custom options and jump ship for AT&T. Instead, Google Play sales (which we had heard were going to happen anyway) offer a neutral ground for BYOD purchases.