By Stephen Schenck | August 23, 2013 12:42 PM
The Motorola Moto X is available for sale as of today, giving the rest of you the chance to finally check out the phone we’ve been raving about. A big component of the Moto X experience for many interested users will be the ability to customize their phones with the online Moto Maker tool, which similarly opens for the public today. Problem is, it’s not quite as straightforward to make use of as you might have hoped.
If you just want to go on Moto Maker and experiment with all the options, playing around to see what you can come up with: fine, no problem there. The issue is what to do if you actually want to order one of these puppies. At the moment, there’s no direct way to place an order through the site itself. In fact, the only way it advises shoppers to be able to get one of these custom phones is to redeem a code they get… on a physical card at an AT&T brick-and-mortar retail store.
That sounds like an unnecessary chore for what should be a simple process, and one that seems quite trivial to have been designed as a wholly online experience. Like the issues with “engraving” we’ve mentioned, this inconvenience could just be an early bump in the road as Motorola continues to get comfortable with this whole custom phone business, so we’re hoping to see things get streamlined in the days and weeks to come.
Update: One more hitch – you know that four-day turn-around time on custom orders Motorola was so proud of? Don’t count on it. Motorola now explains that “because of high demand, initial shipping times may vary,” and only says that it “will get that down to 4 days or less as soon as we possibly can.”