Microsoft unveils new competition-bashing Lumia 1020 ad


Advertising sells smartphones, and when you really want to engage your audience in a memorable way, that often means taking a few swings at your competitors in the process. Back in April we got to check out a well-done Microsoft spot for Windows Phone and the Lumia 920, poking tons of fun at iPhone and Android users and all of their idiosyncrasies. Now Microsoft’s back with more of the same, producing a new video for the Lumia 1020.

As a spiritual sequel to that 920 wedding-themed video, this new 1020 bit at a elementary school recital doesn’t waste too much time before quickly devolving to a riot itself. The culprit this time around: too many smartphones without useful zoom functionality means users can’t comfortably snap pics from a distance. As the crowd pushes in and spars amongst itself to get the best angles, Lumia 1020 users are able to comfortably stay in the distance, rising above all that nonsense.

It may not be quite as over-the-top as that wedding video, but it hits the right notes. Microsoft intends to get this ad up on TV straight away, with plans to broadcast it during MTV’s Video Music Awards this weekend.

Source: Microsoft (YouTube)

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!