As late spring started giving way to summer, we heard that social mapping service Waze was fielding offers for an acquisition, looking to offload itself to a bigger competitor. It didn’t take long before Google emerged on top, and we found ourselves waiting to see what would be come of the beloved app. Google insisted that it wasn’t going to shutter Waze or anything, but we still weren’t sure just what effect the purchase would have on products from either company. Today we finally get to start seeing just where this all is leading, with the introduction of Waze-sourced real time traffic updates in Google Maps.
We know how annoying it can be when hot new Google features are geographically limited, which is why we’re pleased to see this Waze traffic data coming to users in so many areas: beyond just the US, data will be available for users in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, and the UK. We know – still plenty of other places to get to – but it’s a strong start.
Both Android and iOS Google Maps will have access to this new data. On the flip side, Google’s bringing a little of Maps over to Waze itself, adding satellite and Street View to the Waze Map Editor.