Any smartphone fan worth his or her salt has no doubt heard of HTC’s new #HTChange campaign, the first spot from which we got to check out earlier this week. Starring Robert Downey Jr., the eccentric video explored a few new visions for HTC’s name: hipster troll carwash, humongous tinfoil catamaran, et al. While we wait to see what might be next from Downey and HTC, the company has released a little behind-the-scenes look at what went in to producing the ad.
We get to see a little of the design process behind those hipster trolls, visit some of the sets, and get a few Hollywood surprises: that HTC office Downey flies up to in a helicopter right at the beginning? Total green screen work, filmed just around the corner from the ending shot in a container yard.
It’s short, we know, but look at it as an appetizer to help tide you over until the next #HTChange video arrives. Now to see if the public responds to this, and if HTC can’t convert this attention into a much-needed revenue bump.