Less than a month ago, we learned that NEC, though never a major player in the smartphone game, was dropping-out entirely. Despite new hardware like the NEC Terrain exposing the brand to larger audiences, it apparently didn’t make sense to continue down that road, so the manufacturer elected to cut its losses. Today we’re hearing what sounds like the beginning of the end to the smartphone story for another big-name OEM, with Panasonic getting ready to put a halt to some of its own efforts.
We’ve talked about Panasonic tablets from time to time, but rarely do we mention a Panasonic phone. There’s a good reason for that, as the company’s Androids are largely built for Japanese carrier NTT DoCoMo. Problem is, DoCoMo has been pushing Sony and Samsung models really hard lately, and Panasonic has seen its sales seriously drop off.
It’s at the point now where Panasonic has told NTT DoCoMo that it intends to halt development of future models and wrap-up manufacturing as we get into winter.
While there’s an outside chance that we could see Panasonic smartphone sales continue in some other vein, it really feels like the company is getting ready to put the whole thing to rest.