Back in May, we saw Google take the next logical step after selling digital music downloads and offering cloud storage for individual libraries, branching out into the streaming world with its own subscription service, Google Play Music All Access. In order to entice users, it had a special promo rate going, letting early adopters lock-in their subscriptions at $8 a month, versus the normal $10. With that promotion now over, how will it continue to attract new subscribers? A new report suggests that it’s looking to carriers, talking with Verizon about a deal that would bundle All Access with users’ regular data services.
The idea is that it would give Verizon a nicely fleshed-out music service to offer its customers, while bringing more subscribers to Google. There’s little denying the psychological appeal of bundling services like this, and it could well be easier to convince existing Verizon users to just pay a little extra on the bills they already get each month, rather than commit to a fully-independent service of their own volition.
None of this is set in stone, and Verizon and Google are reportedly still squabbling over the details. There are complicated questions of who would benefit, and how, which in turn effects how much money each side might want to spend promoting the venture.