After the rather successful launch of the Nexus 7 last week — and after a streak of interesting devices launched this year — ASUS is finalizing its plans to enter the American market with its smartphones. The US is rather tough when it comes to phones, something LG, Sony, and even Nokia can testify to.
In a recent interview with AllThingsD, ASUS Chairman Jonney Shih said that the company has been taking its time and building its relationships with carriers, a necessary step to even stand a chance on the market. “I think next year is more reasonable” than 2013, Shih added. While excelling in the tablet and convertible departments, the smartphone division of ASUS is yet to unveil a true flagship capable of competing with the best of Samsung, HTC, LG, and Sony. Next year might be the one, and, if the US market is what they’re after, CES 2014 should be the best place and time.