The app selection available to Windows Phone users has long been a sticking point for critics of the platform. Even with great hardware like the Lumia 1020, an inability to attract developer interest on the same level as iOS or Android continues to hurt app selection. Some major developers, like Google, have been remarkably candid in explaining their disinterest, describing a desire to “go where the users are but they are not on Windows Phone or Windows 8.” Still, the platform’s numbers have slowly been growing, and could they soon reach a point where we’ll be seeing an influx of apps? Nokia sure seems to think so, and has been talking about its optimism for Windows Phone app growth.
Nokia VP Bryan Biniak says that, as far as high-profile, much-coveted apps go, “it’s not a matter of if – I had those conversations, the ‘if’ conversations, before – all of our conversations now are ‘when.’” Furthermore, he says that as we start getting into the tail end of 2013, we’ll see “very few, if any key applications that aren’t in the development pipeline… or published.”
Our main concern is that this sounds a little too good to be true. We’d love to see it happen, but we’re talking about attracting the attention of a whole lot of disparate developers, and wonder if Biniak is getting a little ahead of himself.
As for Google, Biniak says that the company’s been actively discussing WP8 apps, and insists that “as consumer demand builds, they’re not going to have an option.” What do you think? Is this a little heavy on the bravado, or is Windows Phone really about to get the apps it needs?