Most new-device launches go the same way: usually the press gets review units before they’re widely available, and we get to use them for a few days -or a week if we’re lucky- as we work on our review.
Then press day arrives. The embargo on media coverage lifts, and everyone posts their reviews and videos at the same time. It’s a huge frenzy, commenters go nuts, and it’s a giant explosion of frantic opinion-sharing activity.
For about … a day. And then it all goes away. Sure, there’s followup coverage as people find bugs and hidden features, but after that initial blast, not many people revisit the device to see how it feels a few weeks or months later, because everyone’s already focused on the next big deal coming down the pipe.
So let’s do something about that. Let’s see how we feel about devices when they’re not shiny and new anymore. This is After The Buzz.
I’ll admit that after we had some hands-on time with the Sony Xperia ZL at CES 2013, we all wanted it. Sony did an amazing job at providing us with a minimalistic design that also shrunk a 5-inch 1080p display into such a small frame. The result is one of the most handsome phones of the year, but that sadly didn’t amaze us in our review almost four months ago. In this day and age when Samsung is all about “Air Gestures” and HTC is all about “Boom Sound”, being able to compete requires more than just a pretty phone. It requires differentiation and a lot of marketing push to succeed.
The time has come to revisit the Xperia ZL for some of our famous “After The Buzz” treatment. Sony was wise enough to push Android 4.2.2 to the Xperia ZL just a week before we shot this video, so let’s just say there’s a lot of good to talk about in this video. Has Sony done a good job in making this phone more desirable? Catch our video and find out.