By Stephen Schenck | July 11, 2013 10:54 AM
Microsoft may be an industry giant, but it realizes that it can’t simply rest on its laurels and expect to stay a heavyweight by just sticking to the old routine. To that end, the company just announced a pretty substantial internal realignment, changing the way departments are organized and how management will oversee them. That’s well and good for Microsoft, but how does this affect smartphones? Well, it’s far from certain, but some of the company’s language in discussing this reorganization could be seen as suggesting that a Microsoft-made phone could be a possibility.
The company discusses the Microsoft family of consumer devices, including tablets, set-top boxes, computers, and – of course – smartphones. Now, it’s clear that this “family” it speaks of consists not just of Microsoft-produced hardware, but also devices from third-party OEMs. The question is just which of those device types will Microsoft target with its own hardware. Tablets, obviously, and it’s tackling the TV-connected end with the Xbox One, but the rest is less certain.
At the very least, today’s announcement is worded to leave the door open for the possibility of a Microsoft Windows Phone handset someday. For now, we’ll take what we can get.