The Moto X will become a victim of its own hype
While it may not be the most wildly rumored smartphone ever (I’m sure one of the iPhones owns that title), the mystery phone of Motorola’s big return has generated a substantial amount of hype. As per usual, when piecing together a few pieces of a rather large puzzle, some of the predictions and rumors have … missed the mark.
Rumors of the X Phone (or XFON) began towards the end of 2012, followed by video of a mysterious Motorola-branded handset with no volume rocker. And ever since, it’s been a roller coaster of different, conflicting information alluding to some spectacular, revolutionary smartphone from Motorola. There have also been some fingers pointing towards something slightly less stellar, as well.
On Tuesday, we got a tiny bit of clarification, a Motorola ad adorned with two, short sentences: “Designed by you. Assembled in the USA.”
We’ve known for some time that Motorola would be banking on the “Made in USA” branding. But other details were still up in the air. What does “Designed by you” mean? Speculations ran amok over the last few weeks, stretching as far as Motorola offering a smartphone with user-defined specifications – variable RAM, storage, a choice in processors, etc.
It somehow became this icon for everything we’ve wanted in a phone for the last few years. The XFON became a symbol of hope, both for better days for Motorola and a fascinating, grounding breaking smartphone that forces other companies to step up their game.
Yesterday, however, a lot of the anticipation surrounding the device that is now known as the Moto X dwindled as more information leaked.
If the most recent flood of information is to be believed, “Designed by you” has nothing to do with specifications or the actual design of the phone. It’s an ad campaign to promote the wide array of color options that will be available. Allegedly, buyers will be able to choose the back plate color and the color of the trim. And, allegedly, Motorola will offer an engraving service.
Oh, and if you so please, you can send a picture to Motorola and have the phone arrive with your very own wallpaper out of the box … allegedly.
Yep. That’s likely all “Designed by you” means. It’s a bit of a stretch, don’t you think?
And the rest of the information surrounding the Moto X forces us to believe this phone may be swept under the carpet almost as quickly as the HTC First. It’s rumored to bear a 4.7-inch 720p (or HD) display, 1.7GHz Qualcomm Snapdragon chipset, 2GB RAM, 16GB storage, and a removable battery.
If any of this pans out, this phone will be an unfortunate victim of its own hype. The only thing that might salvage the Moto X at this point is price point. If it’s in the Nexus 4 range and unlocked, it may be worth checking out. Else, despite a broad choice of up to two dozen rumored colors, there’s little to get excited over.
Queue the slow-clap!