Apple getting strict on iOS 7 in its retail environments

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Have you tried out the iOS 7 beta yet? While Apple doesn’t do public betas, it’s not like it’s exactly difficult to get yourself included in the private distribution, just by signing up to be an iOS developer. As such, anything revealed in the releases of the various iOS 7 beta builds will quite quickly find its way towards becoming public knowledge. That may be fine when it’s just fodder for smartphone nerds like us, but Apple doesn’t want all this iOS 7 business clouding public perception of the iOS 6 available today. To that end, we’ve heard reports that it’s seriously cracking-down on iOS 7 when it comes to its retail stores.

Supposedly, Apple’s been taking steps to not-so-subtly remind retail employees of company regulations regarding beta distribution. Namely, while they may use iOS 7 betas if they’re properly registered devs, they’re forbidden from sharing the beta with any coworkers, and more importantly, from ever giving a customer a sneak peek at the platform.

None of that really sounds too crazy, but we wonder if this is just Apple being overly cautious, or if it’s had specific problems with employees getting a little too excited about these betas. To Apple’s credit, iOS 7 talk isn’t verboten entirely, but employees are supposed to direct any curious shoppers to Apple’s official iOS 7 website.

Source: 9to5 Mac

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!