Has Nokia tapped Justin Bieber to help launch EOS/Lumia 1020? (Nope)
We currently find ourselves less than two weeks away from July 11, when unless Nokia has been pulling an awful practical joke on us all, the company will launch its long-awaited 41-megapixel PureView Lumia at a New York event. At least, Nokia hasn’t been keeping the event’s focus much of a secret, and continues to drop hints of the EOS/Lumia 1020 we expect to see there. As we’ve mentioned, there’s a lot of pressure on Nokia for this phone to be a hit, so it shouldn’t be surprising to learn that the company appears to be arranging some celebrity involvement to help generate buzz.
Nokia sent out a tweet concerning its July 11 event, asking “Lots of #Beliebers zooming into our webcast on July 11th?” with that hashtag referencing the fans of pop icon Justin Bieber (in case you’ve been living under a rock).
Now, we can’t say precisely what role Mr. Bieber might play in Nokia’s plans, but this isn’t the first time we’ve heard about the two together; back in April, Finnish authorities seized Bieber’s smartphone during a raid on his tour bus, and Nokia sprang into action to hook the singer up with a couple Lumias and accessories.
If Nokia can get Bieber to drop his iPhone (above) and really become a face for Windows Phone, that very well might help sway teen smartphone users over to the platform.
Update: Reader Gabriel is a lot quicker on the uptake than us – Bieber just hit the 41 million Twitter followers mark (what a weird number to celebrate) and Nokia appear to have been just going for a little cross-promotion with its own 41 million (pixel) business.