By Stephen Schenck | June 28, 2013 6:55 PM
We currently find ourselves less than two weeks away from July 11, when unless Nokia has been pulling an awful practical joke on us all, the company will launch its long-awaited 41-megapixel PureView Lumia at a New York event. At least, Nokia hasn’t been keeping the event’s focus much of a secret, and continues to drop hints of the EOS/Lumia 1020 we expect to see there. As we’ve mentioned, there’s a lot of pressure on Nokia for this phone to be a hit, so it shouldn’t be surprising to learn that the company appears to be arranging some celebrity involvement to help generate buzz.
Nokia sent out a tweet concerning its July 11 event, asking “Lots of #Beliebers zooming into our webcast on July 11th?” with that hashtag referencing the fans of pop icon Justin Bieber (in case you’ve been living under a rock).
Now, we can’t say precisely what role Mr. Bieber might play in Nokia’s plans, but this isn’t the first time we’ve heard about the two together; back in April, Finnish authorities seized Bieber’s smartphone during a raid on his tour bus, and Nokia sprang into action to hook the singer up with a couple Lumias and accessories.
If Nokia can get Bieber to drop his iPhone (above) and really become a face for Windows Phone, that very well might help sway teen smartphone users over to the platform.
Update: Reader Gabriel is a lot quicker on the uptake than us – Bieber just hit the 41 million Twitter followers mark (what a weird number to celebrate) and Nokia appear to have been just going for a little cross-promotion with its own 41 million (pixel) business.