Ever since BlackBerry 10 launched, we’ve been curious to get an accurate assessment of just how well it is (or isn’t) doing. We’ve heard everything from glowing claims of strong sales to suggestions that the new platform has already flopped; who’s right? Well, today BlackBerry released its most recent quarterly figures, and they don’t paint a particularly strong picture of BB10.
These latest numbers look at March, April, and May, so while they miss some very early Z10 sales in its first markets, they should capture the overall momentum of the launch. BlackBerry reports sales of 6.8 million smartphones over the quarter. To put it in perspective, that’s in the neighborhood of how many Lumia smartphones Nokia’s selling quarterly.
Problem is, that number isn’t just BB10 models, and encompasses sales of legacy BB7 devices as well. When we pare that down to just reflect BB10 sales, we’re only looking at 2.7 million units. That’s not a great start for a platform.
And BlackBerry managed to lose 84 million dollars while selling those 6.8m smartphones. Sure, revenue’s up, but so are expenses.
It may still be too early to call it on BlackBerry 10 – maybe it’s going to be a slow-burner that takes a while to find its footing – but right now the odds are stacked against it.