Microsoft’s Build 2013 conference kicked off and, from Principal Group Program Manager, Sam George’s speech, we understand where some of the Windows Phone user base is coming from. As the slide above shows, 42% of Windows Phone devices were purchased as an upgrade from feature phones. Microsoft claims there are still four billion feature phone users out there and we get the idea that Redmond is aiming to convert a lot more.
Interestingly, 23 percent of Windows Phone devices comes from Android users that switched over, converted (Microsoft used the word “upgraded”). While 23% out of all Windows Phones might be a huge number, relative to the user base, it is quote a small number compared to Android’s gigantic user base. However, the two numbers still leave room for 35%. How this slice of the pie is divided between first smartphone users getting a Windows Phone and other converts from competing platforms (iOS, BlackBerry, etc.) was not unveiled by Microsoft.
However, it seems clear that Redmond is trying to emphasize that it’s Android users that are switching to Windows Phone more than other platform users.