Visualize global smartphone platform preference

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Time and time again, we find ourselves talking about aspects of the global smartphone market: which brands are already popular where, what markets are under-served and prime targets for expansion, and so on. While all of that sort of thing can be discussed in terms of raw statistics, it can be much easier to visualize these sorts of global trends, which is why it’s great that there’s a MapBox map all set to give us just such a look.

This map plots a subset of mobile Twitter users who have accessed the service through their smartphones. We can filter the data by platform: Android, iOS, BlackBerry, or a generic “other” category, for Windows Phone, Symbian, and the rest.

Now, that right away poses some problems with the accuracy of this data. Basing this on Twitter means that we’re cut off from practically the entire Chinese smartphone-using public, a giant segment of the market.

Still, keeping limitations like this in mind, there’s some fascinating stuff to be seen here. Check out Spain, for instance, which shows a surprisingly large Android base, at least compared to iOS users, or BlackBerry’s seeming inability to penetrate Eastern Europe.

Source: MapBox

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!