Visualize global smartphone platform preference
Time and time again, we find ourselves talking about aspects of the global smartphone market: which brands are already popular where, what markets are under-served and prime targets for expansion, and so on. While all of that sort of thing can be discussed in terms of raw statistics, it can be much easier to visualize these sorts of global trends, which is why it’s great that there’s a MapBox map all set to give us just such a look.
This map plots a subset of mobile Twitter users who have accessed the service through their smartphones. We can filter the data by platform: Android, iOS, BlackBerry, or a generic “other” category, for Windows Phone, Symbian, and the rest.
Now, that right away poses some problems with the accuracy of this data. Basing this on Twitter means that we’re cut off from practically the entire Chinese smartphone-using public, a giant segment of the market.
Still, keeping limitations like this in mind, there’s some fascinating stuff to be seen here. Check out Spain, for instance, which shows a surprisingly large Android base, at least compared to iOS users, or BlackBerry’s seeming inability to penetrate Eastern Europe.