As much as people mocked Apple for opening their own retail stores more than ten years ago, at times when they barely had a handful of products, the concept has proven to be so successful that we’ve now seen Microsoft follow the lead and Samsung (through Best Buy) as well. It’s really a very smart move to have control over the experience that users have with your product and not leave it in the hands of third parties.
In the case of Google, we do know that even though they haven’t opened any retail stores of their own (with the exception of their Google Play online store), they have been lending a hand to companies like Erafone in Indonesia in order to bring Android Nation stores throughout the country. In a similar fashion, the news today is that Google will now also be partnering with Spice Global in order to do the exact same thing in India.
There is still no specific timeframe for the launch of the first store, but considering the fact that India is a big country, there should be a significant amount of these when this happens. Wouldn’t it be great if they found a partner for a launch in the US? Stay tuned for that in the future.
Source: Times of India, Erafone (photo)