Apple’s “budget” iPhone may not be so cheap, says Pegatron CEO
For all the talk we’ve heard that Apple could be interested in finally lowering the barrier of entry for becoming an iPhone user by releasing a new budget-priced version of its iconic smartphone, there’s been a recurring suggestion that maybe this hardware really wouldn’t be so ultra-cheap after all. We saw that notion really spelled-out back in early May, where the idea of a budget iPhone in the low-to-mid $400 range was suggested. That might end up being pretty close to what we get, or at least that’s the feeling we get from some new comments from Pegatron CEO Tong Zixian.
Speaking with company shareholders, the exec assured them that any Pegatron-assembled budget iPhone would still have a comparatively “high” price.
Comparisons are once again being drawn to the iPad mini, which while it manages to undercut Apple’s full-sized iPad, doesn’t come close to touching the prices of some seriously bargain-basement Androids. Still, that price is just cheap enough to act as a carrot and lure in curious customers.
While this new claim doesn’t name a price in specific, the context does make that mid-$400s figure sound plausible.