What’s Verizon up to with this Droid Combat AR game?
Late yesterday afternoon, a long-dormant Twitter account went active. After no signs of life since
last fall fall 2011, Verizon’s DroidLanding account suddenly sprung back into action. It didn’t take long before the account had tweeted a link to a new Verizon video, teasing an augmented reality game that appears to put users in charge of virtual mechs. Just what is Verizon ultimately up to here?
The game itself, D:Com, appears to already be present in the Google Play Store, though it no longer seems to be allowing downloads – could Verizon be about to drop its own, tweaked, Droid-branded version?
Maybe more to the point, is all this activity a sign of a new Droid launch? We haven’t seen any explicit evidence just yet pointing to a new Droid-branded Android for the carrier, so maybe this is our first clue. Or, failing that, maybe this is just the start of a new promotion in order to help sell some existing stocks of various Droid models – with the One coming, Verizon could be looking to offload some of those Droid DNAs it has on-hand. We’ve already seen it get aggressive with DNA pricing, and maybe this will be part of one final volley.
Then again, this really all could just be a game, with no obvious Verizon agenda but brand promotion.