By Stephen Schenck | June 3, 2013 4:50 PM
It happens to the best of us: we tend to our phones with kid gloves, wrap them up in protective cases, and handle them with the utmost of care, only to one day slip up and instantly reduce our treasured smartphone to a shattered mess. Some people buy insurance to help with the cost of repairs or replacement. Others take a more DIY approach and order a new screen to pop-in themselves. If you’re an Apple user, any sort of issue with your phone can mean a trip down to the company’s nearest retail location, where the Geniuses will be more than happy to help get you back on your feet. In the past, dealing with a broken display might mean Apple hooking you up with a refurbed model while sending your old phone off to go through the same process itself. Since last year, it’s been rumored that Apple might change its routine for the iPhone 5 and start doing repairs right in its stores themselves. Sure enough, that change is now taking place.
The good news is that it’s not that expensive. Apple wants about $150 to give your iPhone 5 a new display. Not only is that competitive with third-party repair firms, but compares favorably to Apple’s own insurance, in the form of an AppleCare+ plan. After all, that runs you nearly $100 up front, and then about $50 for the repair itself – so long as you don’t make a habit out of killing your phone, a one-time repair won’t cost you any more, even with no AppleCare+.
This move could be followed-up by Apple expanding the other sorts of iPhone 5 repairs it’s able to perform right in its own stores.