Microsoft’s lofty tablet goals rumored: 25M Surface units
Windows 8 and RT tablets didn’t exactly get off to a booming start. The initial absence of the Surface Pro and a lack of compelling products from OEMs failed to add up to a lot of holiday season retail success. Still, Microsoft and its manufacturing partners continue to soldier on, and we’re already hearing about what’s next on the hardware side. Now a source has possibly leaked a good bit of info on Microsoft’s tablet goals for fiscal year 2014 (beginning in July), and it looks like the company is setting the bar for itself seriously high.
According to this source, Microsoft wants to become the number one source of enterprise tablets to business interests. On the retail side, it has its eye on rising to the number two spot for consumer sales. Additionally, it intends to bid on educational opportunities for tablet sales any chance it gets.
As for what it specifically hopes to do sales-wise, it’s reportedly eying FY2014 sales of 25 million Surface tablets, representing a huge push forward in volume. More than that, it wants Surface dominating all Windows tablet sales, accounting for at least 50 percent of the total. While it already managed to hold that position earlier this year, increased OEM interest might stand to make getting back up there more and more difficult.
How does Microsoft intend to do all this? Marketing, marketing, marketing. Beyond just throwing a whole lot more money at advertising, it could also hope to simply start selling the Surface in additional markets.
It’s good to have goals, but is Microsoft being a little unrealistic with some of these?