Facebook pulls plug on HTC First UK launch
It hardly took any time at all following the HTC First’s launch that we started hearing rumors of the smartphone’s failure. Then we saw AT&T slash the phone’s price, and all that talk started feeling like it had some weight to it. As we still stand by to learn the phone’s ultimate fate in the US, its troubles spread internationally, and today we get word that the First’s UK launch has been placed on indefinite hold.
What’s maybe most interesting is that this reportedly isn’t primarily HTC’s decision, or even any carrier’s, but a choice made by Facebook itself. The company is apparently interested in tweaking Facebook Home and “adding new customization features” in an effort to make the experience more attractive to users, before it exposes new audiences to the HTC First.
That could be a matter of weeks, or even months. In the end, we could easily the First falling by the wayside as an increased focus is placed on making Facebook Home compatible with newer and more popular Androids.
Customers who had pre-ordered the First are being contacted to let them know that orders are being canceled.