Intel’s Big Regret: Not Powering the iPhone

It seems like any time we’re talking about Intel and mobile chipsets, it begins with a story of huge missed opportunities. After all, Intel played a significant role in the Windows Mobile days, but sort of dropped off the radar when smartphones really started picking up steam, once the iPhone and Android arrived. Since then, Intel’s tried to get its chips back into phones, but it’s been a struggle. Intel CEO Paul Otellini just stepped down from his position, and in reflecting back on his career, expresses his regret that Intel missed out on getting one of its chips into the iPhone.

According to Otellini, Intel was in talks with Apple about building the iPhone around an Intel chip, and Apple even had a particular component in mind. The problem was, Apple drew a hard line when it came to cost, and from Intel’s point of view, it just couldn’t meet Apple’s desired price.

The thing is, Intel (and most of us back in the mid-’00s) had no idea just how huge the iPhone was going to be, and Otellini realizes now that the sheer volume involved would have made even acquiescing to Apple’s price demands a profitable move in the long term. Hindsight sure is 20/20, ain’t it?

Source: The Atlantic

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!