Windows Phone App Numbers Point to Serious Growth Slowdown
More often than we’d like to, it seems that we’re talking about the lack of selection when it comes to Windows Phone apps. Everyone knows that Microsoft doesn’t have anywhere near the number of apps that are available on iOS or Android, but just how bad is the situation? Today we get an update on the app population, and it’s not very good news.
When we told you about the Lumia 928 launch, we mentioned the bonus $25 app credit included. While the announcement we saw from Nokia didn’t include this tidbit, Microsoft’s own coverage of the launch notes that the $25 can be used towards any of the 145,000 apps currently in the Windows Phone Store.
So, there are 145K now, but how about some context? The troubling thing with where that number is now is that it suggests that the rate at which the total number of apps has been growing is slowing down. For instance, from the start of 2012 through June of that year, the app selection grew by 50,000 titles, up to 100,000.
50,000 apps in six months isn’t bad, but if this new figure is correct, the following eleven months have seen that count grow by only 45,000. That means that apps are being added to Store only half as fast as they were a year ago.