HTC is not in an ideal spot. We may not be talking about the company in the same terms of BlackBerry, but make no mistake, HTC seriously needs to turn around its sales figures. Over the past year, especially, we’ve seen its numbers take a precipitous dive. The latest to arrive are some early, unaudited figures for the month of April, and while the general trend continues to be that HTC is in a slump, there are some preliminary signs of the positive impact the release of the HTC One could have on the company’s bottom line.
Bad news first: compared to April 2012, last month’s sales are down 37%, to about $645 million. While that’s bad, we’re more interested in the more immediate shifts in HTC’s fortunes over the short term; to that end, there are actually signs of improvement, and compared to sales this March, April’s numbers are up 26%.
Now, the question remains if that little bit of growth will be sustainable, and if May’s figures can similarly beat April’s. There’s still a long a way to go, and the One’s momentum won’t last forever, but if HTC can keep things going (maybe with models like the M4 or the First – above), it just might have a chance of pulling itself out of this slump.