Visualized: Samsung and Apple’s Astronomic Rise to Smartphone Dominance
We all know that Samsung and Apple are two of the heaviest heavyweights when it comes to smartphones, and any time we’re hearing about profits or market share, they’re going to be leading the pack. Still, do we appreciate just how large they’ve gotten, and how quickly their sales have risen? It can be easy to get swept-up in the here and now of sales data, but taking a look back on how all the big smartphone companies have been performing over the past several years can offer us some new insight into the scale of Apple and Samsung’s success.
The chart above comes from revenue data from eight smartphone bigwigs since 2010. All platforms are covered here, but it’s important to realize that these figures aren’t limited to just smartphones, and include dumbphone sales as well. Depending on the manufacturer, that’s going to have a varying degree of effect on this data; Nokia, for instance, is as big as it is here largely because of non-smartphone sales.
That said, it’s still staggering to see quickly Samsung and Apple have really taken off, and just to what extent some of these other OEMs are stagnating. At least LG and Sony are largely consistent, but Motorola’s well into a slump, and HTC’s fortunes seriously switched direction a couple years ago.
It’s all enough to make you wonder if any of these other companies will ever have what it takes to seriously compete with Apple or Samsung.