Facebook Home sure was a surprising new direction to see the company take, and while the somewhat drastic overhaul all of its components make to Android may be a bit jarring, we quickly became enamored with certain aspects of the software, particularly the new Chat Heads for messaging. After an initial surge of interest, however, Home now appears to be quickly losing its footing, dropping in its Google Play app ranking as fewer users download the app. Did Facebook’s experiment fail?
After peaking as the 50th most popular app in the Play Store, Facebook Home has seen its popularity slide back to 130th place. That’s still a lot of users trying out the app, but probably nowhere near what Zuckerberg and friends would like to see.
While we’ll admit that this slump could be indicative of less than enthusiastic attitudes towards Home, we’re not sure that these statistics tell the whole story. For one, there still aren’t many phones with which you can officially use Facebook Home, which is already going to limit its appeal; as compatibility grows, no doubt new users will try it out.
Maybe more importantly than that, this is an ambitious undertaking, and Facebook could still need time to fine-tune the experience. A few months from now, updates could make Home more attractive, maybe even bringing back users who gave it a shot but ultimately dismissed it.