Tablet Market Data Shows Windows Off to a Surprisingly Promising Start
Windows 8 and Windows 8 RT tablets are still newcomers to the scene, and so far it’s felt like they’ve been struggling to find their place. After all, the wildly fluctuating prices we’ve seen are hardly representative of a firmly established product that’s going to keep pulling in predictable sales figures; we don’t see anything like this with iPads, for instance. Are we being too hard on the nascent platform, though? Could it really be off to a better start than it’s seemed? We’re definitely reconsidering things in light of some new market figures, showing Windows tablets getting a pretty sizable foothold.
According to figures complied by Strategy Analytics, various Windows-running tablets accounted for three millions units shipped in the first quarter of 2013. That may not sound like so many, but in the grand scale of the tablet market, that accounts for 7.5% off all models that quarter. For a new entry, that’s not a bad showing at all.
Sure, it’s still well out of reach of the 48.2% iOS share or the 43.4% Android slice of the pie, but these numbers are pretty volatile; Apple, for instance, was responsible for 15% more of all tablet shipments this time last year. As such, no one’s position is guaranteed, and we could well see Microsoft build off this early momentum and see its tablet clout continue to grow.