By Stephen Schenck | April 23, 2013 10:58 AM
AT&T, why can’t you make up your mind about when GS4 pre-orders will arrive? Late last week we saw the carrier move up the date on its GS4 pre-order page from April 30 to today, April 23. It seemed that no sooner had we shared this news with you than AT&T went ahead and reverted the shipping date on the page. OK, so someone goofed, right? The April 23 bit was just a brief error? Despite the evidence there, it seems this tale isn’t quite over, and customers who placed pre-orders with the carrier are already being notified that their phones are shipping.
E-mails to these customers inform them that AT&T is “able to ship devices earlier than originally expected.” A carrier spokesperson similarly confirmed that pre-orders placed as late as yesterday morning could see their GS4 deliveries arrive by Thursday, suggesting that they are, indeed, shipping today as the website briefly indicated last week?
So why the flip-flop? Perhaps AT&T didn’t want to provoke a rush of pre-orders that it wouldn’t be able to fill on time? Maybe it had obligations with Samsung that required it to publicly say one date, even if it intended to get phones out early? We can’t say, but we’re sure that those who got their AT&T orders in early will be happy with the news.