Google Wallet Changes Bring Anonymity to App Purchasers
Do you care who knows what apps you’re buying? You might not bat an eye over who knows that you bought some GPS navigator, but what about something a little more private, like an app that lets users suffering from diabetes chart their blood glucose levels over time? So far, developers of Android apps have been able to see who’s buying them when they get purchase information through Google Wallet. Now it looks like that’s finally starting to change, upon a new version of the web app rolling out with anonymized app purchase details.
Developers still need to know some info about who’s buying their apps, and will get to see some very general user data, but there’s no more names, and address info is constrained to just the purchaser’s ZIP code.
The new Wallet Merchant Center is currently being rolled-out, and should replace the old version for all devs over the course of the next several weeks.