The Nexus 10 is somewhat the “odd man out” in Google’s lineup of Nexus hardware. While a good value for what it is, its $400 price tag makes it much less the impulse buy than the $200 Nexus 7, or even the $300 Nexus 4. Is it still managing to attract a following? Well, Google may not be sharing official sales figures, but one analyst has found some data that could be of use in making an educated guess, and the figure it leads to ends up sounding pretty modest.
The estimate rests on the Nexus 10′s unusual 2560 x 1600 resolution, giving it a screen size described by the OS as “xlarge” and a pixel density of “xhdpi”. Now, while Google hasn’t shared sales figures, it does reveal some Play Store statistics, and those mention that “xlarge xhdpi” devices – namely, Nexus 10s – account for 0.1% of total visits. Crunching that against current estimates for active Android devices in operation, and we’re looking at something like 680,000 Nexus 10 tablets in circulation.
There’s a lot of rounding and estimation there, and the real number could easily be closer to one million, but given that the Nexus 10 has been up for sale for five months now, it doesn’t sound like the tablet is any kind of runaway success. Could the Nexus 10 be the victim of under-promotion, or is the Nexus 7 just that much more compelling for many users?