Microsoft’s Got Style at the Simon Fashion Now Show

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Over the weekend, the Westchester, one of New York’s trendy suburban malls, had a two-day fashion event as part of the “Simon Fashion NOW” mall tour designed to show off many of the stylish products available in its stores. Of course, you would expect to see new outfits from the likes of LOFT, J. Jill, Victoria’s Secret, White House | Black Market, Gap, Anne Taylor, Tommy Hillfiger, Eileen Fisher, Juicy Couture, Bebe, Banana Republic, Cache, Hugo Boss, and other clothing stores that have shops in this particular mall. They were all there with their own little fashion shows, but there’s also a Microsoft Store in this mall and they decided to take part in the event as well. Microsoft’s fashion show naturally focused on the mobile electronic gadgets and accessories that many of us always carry around.

Standing around with a Bluetooth stereo Jambox is kind of weird, but...

Standing around with a Bluetooth stereo Jambox is kind of weird, but…

This customized pink Surface RT with matching headphones looked absolutely perfect for the model's catwalk strut.

This customized pink Surface RT with matching headphones looked absolutely perfect for the model’s catwalk strut.

Stylish headphones and custom skinned laptops are always good.

Stylish headphones and custom skinned laptops are always good.

The cyan Nokia Lumina 920 really brings out the blue in this model's eyes.

The cyan Nokia Lumina 920 really brings out the blue in this model’s eyes.

The bright orange Surface Pro is certainly eye catching as well.

The bright orange Surface Pro is certainly eye catching as well.

While promoting tech products this way certainly wasn’t Microsoft’s idea (they simply agreed to take part in this particular event organized by the Mall’s owners)… It was actually quite a refreshing departure from the normal ways that many mobile gadgets are announced. There were no boring speeches, or presentations, or handshaking, or sorely unfunny humor attempts, or tap dancing kids like we usually see.

How would you like it if technology product companies introduced new products in the same way fashion designers introduce new products?

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About The Author
Adam Z. Lein
Adam has had interests in combining technology with art since his first use of a Koala pad on an Apple computer. He currently has a day job as a graphic designer, photographer, systems administrator and web developer at a small design firm in Westchester, NY. His love of technology extends to software development companies who have often implemented his ideas for usability and feature enhancements. Mobile computing has become a necessity for Adam since his first Uniden UniPro PC100 in 1998. He has been reviewing and writing about smartphones for Pocketnow.com since they first appeared on the market in 2002.Read more about Adam Lein!