T-Mobile’s iPhone Launch Seems to Have Been a Huge Success
Today may have ushered-in the intriguing Facebook Home, as well as brought us the HTC First on AT&T, but for another carrier there was a different big reason to be excited, upon the arrival of a long-overdue guest; at T-Mobile, today marked the first time the carrier was able to offer the iPhone completely above board, with Apple’s approval and full support for the T-Mobile cell network. Sure, T-Mobile is seriously late to the party here, but will its tardiness dampen the phone’s sales outlook? Initial reports suggest that couldn’t be farther from the truth.
T-Mobile’s CMO describes today’s launch as going over like “gangbusters” and reports out-the-door lines at the majority of the carrier’s stores. We’re well used to hearing about people lining up for the new iPhone, but such lines being so pervasive for an after-the-fact carrier launch like this is something else altogether.
We’ll have to wait before any hard number are available (assuming those even get released), but it sounds like banking on attracting users with its low-cost service plans might have really paid off.