Watch HTC’s Bachelor-Esque One Promo Video (With James Van Der Beek)


It’s an old tune by now: no matter how good your phones are (or what they may be lacking) sales are ultimately going to be hugely influenced by your ability to promote the hardware. Apple knows this. Samsung knows this. Now, we’ve been hearing that HTC is trying to shake off the cobwebs and really step-up its advertising game, in an effort to reclaim some of its smartphone clout. It’s too soon to say if this strategy will work for the company, but its latest video sure has us believing that HTC isn’t afraid to push its own boundaries a little.

HTC’s created a new video for Funny or Die, starring James Van Der Beek (DTTBIA23, Dawson’s Creek), Alison Becker (Parks and Recreation), and Brian Huskey (Childrens Hospital) in a parody of reality dating shows like The Bachelor.

The whole thing is unabashedly an advertisement for the HTC One, where Alison’s character is forced to choose between the One or several anthropomorphised phones from generations past. A couple One features get shout-outs, like Zoe and the One’s great speakers, but it’s pretty light-hearted and stays away from getting bogged-down in specs.

Some of the jokes may fall a little flat, depending on your taste, but the important thing is that HTC is putting itself out there, and getting people talking about the One at all.


Source: Funny or Die
Via: Droid Dog

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!