It’s an old tune by now: no matter how good your phones are (or what they may be lacking) sales are ultimately going to be hugely influenced by your ability to promote the hardware. Apple knows this. Samsung knows this. Now, we’ve been hearing that HTC is trying to shake off the cobwebs and really step-up its advertising game, in an effort to reclaim some of its smartphone clout. It’s too soon to say if this strategy will work for the company, but its latest video sure has us believing that HTC isn’t afraid to push its own boundaries a little.
HTC’s created a new video for Funny or Die, starring James Van Der Beek (DTTBIA23, Dawson’s Creek), Alison Becker (Parks and Recreation), and Brian Huskey (Childrens Hospital) in a parody of reality dating shows like The Bachelor.
The whole thing is unabashedly an advertisement for the HTC One, where Alison’s character is forced to choose between the One or several anthropomorphised phones from generations past. A couple One features get shout-outs, like Zoe and the One’s great speakers, but it’s pretty light-hearted and stays away from getting bogged-down in specs.
Some of the jokes may fall a little flat, depending on your taste, but the important thing is that HTC is putting itself out there, and getting people talking about the One at all.
Via: Droid Dog