It’s one of the worst things that can be reported about mobile hardware: too many customers are returning their purchases. Fanboys and haters will say what they will, but when people are actually buying your product, giving it a real chance, and still returning it, that’s very much not good. We’ve talked about these sort of rumors in the past with products like the Surface RT, but today our target is BlackBerry and its new Z10, with the company refuting recent reports of excessive returns.
After an analyst suggested that Z10s were being returned in unusually high numbers, the company issued a statement calling such claims “absolutely false” and maintains that Z10 return rates are “at or below our forecasts and right in line with the industry.”
More than that, BlackBerry wants the SEC looking into this “false and misleading report” and the possibility that these return claims were raised maliciously in order to manipulate market prices.