Back in the second half of 2011, we started hearing about BlackBerry’s new music service, and after some time in beta, we saw the public launch of BBM Music. It was a decidedly odd way to run a subscription music service, as rather than serving as a radio, it used social networking to let you amass a personal library of tracks, which you’d see change each month as you and your BBM Music contacts selected fifty tracks for yourselves. That seemed like a lot of work to get access to music, especially for a paid subscription service, so we had our misgivings. Well, BBM Music may have plodded on for the following year-and-a-half, but its journey is now coming to an end, with BlackBerry announcing the shuttering of the service this June.
This is the last month BBM Music users will pay for service, and access to tracks will start diminishing throughout May as users abandon their accounts. By June 2, the whole thing will be done for good.
Ex-users will be encouraged to check out Rdio, and can do so with a thirty-day trial of its premium service.
We love to see when smartphone companies try something new, so even if the BBM Music experiment didn’t pan out, kudos to BlackBerry for at least giving it a shot.