Yes, we know Windows Phone is still not where many of us wish it to be, but that doesn’t mean that they aren’t doing much better than they were 12 months ago. According to the analytics firm Kantar, Windows Phone has seen some dramatic growth. Now what’s more interesting is that this growth isn’t a product of sales eating into iOS, Android or even new customers, but instead of Windows Phone eating into the market share of BlackBerry and even the old Symbian.
Now obviously Symbian makes the most sense, since previous Nokia customers will mostly all grow into their new Windows Phone Lumia devices under the same branding they already know. In the case of BlackBerry though, it could be of old BlackBerry 7 customers who simply waited too long for Waterloo to get their new baby out on time. Windows Phone’s current share is of 4.1%, where it barely reached 3% last year on the same period.
The results also show two digit drops for both BlackBerry and Symbian in countries like Mexico, and in cases like the UK, BlackBerry has dropped from its 16.8% that gave it third place, to a horrible 5.1% in 12 months. As expected Android leads, but that’s only logical since iOS barely competes with just one device.
Let’s hope to see more grown coming from Windows Phone in the next couple of months.