Galaxy S 4 Demanding Premium Subsidized Price


The gold-standard pricing for smartphone launches has been about $200. Sure, we see the occasional flagship model that arrives with a lower price tag, like the Lumia 920 did, and there’s a phone every once in a while that demands a premium price, like the Galaxy Note II. As we learn about the start of pre-orders for Samsung’s Galaxy S 4, it’s looking like the handset will fall into that latter category, as AT&T has confirmed plans to sell the phone for $250, on-contract.

AT&T will open pre-orders for the GS4 on April 16, though it hasn’t yet confirmed precisely when those orders will arrive. For T-Mobile, at least, the GS4 should arrive right at the start of May, so AT&T’s phones will likely ship in the same timeframe.

It remains to be seen if this high upfront price might drive users to other phones, or to carriers like T-Mobile, where the initial cost of the GS4 will be a mere $100. It’s worth noting that when the Galaxy S III arrived last year, AT&T did not give the phone a premium subsidized price, and instead sold it on-contract for only $200.

Source: AT&T
Via: Engadget

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!