HTC and Qualcomm Team Up To Promote the One

Advertisement

HTC, the company which just recently slashed the “Quietly Brilliant” wording from its branding, is reportedly teaming up with Qualcomm, the manufacturer of the Snapdragon 600 SoC powering the HTC One, for a joint HTC One promotional effort. The information comes from “market sources” but apparently the fruit if the effort, first promo videos, are airing at the ongoing Game Developers Conference (GDC) 2013, as Shen Jin, vice president of Qualcomm Greater China, said.

Qualcomm will lend a hand to HTC in promoting the One; the company is reportedly planning on achieving that through advertisements where it will recommend the device. The Snapdragon 600 SoC is also at the core of HTC’s competitors: LG (with its Optimus G Pro) and more recently, Samsung (with its Galaxy S 4 variant).

Source: DigiTimes

Advertisement

What's your reaction?
Love It
0%
Like It
0%
Want It
0%
Had It
0%
Hated It
0%
About The Author
Anton D. Nagy
Anton is the Editor-in-Chief of Pocketnow. As publication leader, he aims to bring Pocketnow even closer to you. His vision is mainly focused on, and oriented towards, the audience. Anton’s ambition, adopted by the entire team, is to transform Pocketnow into a reference media outlet.Given his background, and knowing his potential, something tells us he will succeed this time too! Stick around!Read more about Anton D. Nagy!| Google+