Google’s been quietly putting in some work lately to bring down some of the barriers between developers and the users who buy their apps. Last fall we saw the company start pushing users towards posting reviews under their real names, hopefully leading to some more honest, useful feedback. Then back in January Google started letting devs respond to critiques, posting follow-up comments. The latest improvement along these lines is one you won’t be able to see so easily on the surface, but could still go a long way towards keeping developers productively engaged with their user bases.
As of today, developers will be able to have reviews automatically translated into their native tongues. This all occurs in the Play Developer Console, so most of us won’t get to see it, but by breaking down the language barrier, developers may be able to get useful feedback from users where they otherwise wouldn’t have been easily able to before.
It’s nice to see features like this come to fruition which so seamlessly leverage Google technologies from multiple sources; Google Translate already exists, so why not build it into the Play Console? The only shame might be that it didn’t happen earlier.