Microsoft’s got a bit of a catch-22 situation going on with its Windows Phone user base and the availability of apps. We’ve heard developers complain that it isn’t worth their time coding apps for the platform, since there just aren’t enough users out there to make their efforts worthwhile. At the same time, a dearth of apps compared to Android or iOS discourages additional users from migrating to the platform. Clearly something needs to be done, and to that end, Microsoft recently announced plans to pay developers $100 per app for their Windows Phone submissions as part of its Keep The Cash program, up to $2000. That’s created a small controversy, and now Microsoft finds itself on the defensive.
The fear from some Windows Phone advocates is that this offer could create a flood of lesser-quality apps from developers looking to make a quick buck; that’s the last thing the platform needs. Microsoft responds to such concerns by pointing out that this is just a limited-time offer to give interest in Windows Phone development a quick jolt, and doesn’t reflect the company’s long-term strategy for harboring a thriving development community.
A company representative explained how Microsoft’s focus is still on courting developers who will stick with Windows Phone, saying, “we believe the best apps come from those partners who are invested in the platform and own their experience now and in the future.”
We suppose we’ll have to wait and see what kind of apps Keep The Cash ultimately generates before we’re able to pass judgment; we hope Microsoft’s got the right idea here, because WP8 seriously needs to stay focused on growth if it’s going to last in the long run.
Source: All Things D